3.25× more deals
closed in 90 days
Rajesh Properties went from 4 deals/month to 13 — not by hiring more staff, but by making sure no lead ever went unanswered again.
28s
Lead response (was 47 min)
41
Site visits/month (was 18)
13
Deals/month (was 4)
14hrs
Team hours saved/week
The challenge
Rajesh Malhotra runs a property brokerage in Mumbai with a team of 3. They were generating 60–70 leads per month from 99acres and MagicBricks — a solid pipeline on paper.
The problem: 40% of leads came in after 7pm, when the team had gone home. By the time someone followed up the next morning, the lead had already spoken to 3 other brokers.
Manual follow-ups were consuming 2 hours every morning. The team was spending more time on admin than on showing properties. Rajesh was personally sending WhatsApp messages at midnight trying to catch up.
In 3 months before Niyog AI, they closed an average of 4 deals/month — with an estimated 60% of qualified leads slipping away due to slow follow-up.
The solution
Alex (WhatsApp Intake)
First point of contact for all leads
Lead Qualifier
Budget, timeline, location — filters serious buyers
Site Visit Scheduler
Books confirmed appointments in calendar
Follow-up Sequence
7 touches over 60 days for warm leads
Daily Leads Digest
Morning briefing: new leads, visits, follow-ups due
What happened, week by week
Week 1
Alex activated and configured for real estate. First 12 leads handled automatically — 8 qualified, 4 site visits booked.
Week 2
Follow-up sequence triggered for 23 leads. 6 leads re-engaged who had gone silent after initial contact.
Month 1
Site visit bookings: 41 (vs 18 previous month). First 2 deals closed that came through Alex-managed pipeline.
Month 3
13 deals closed. Team reports saving 14 hours/week. Lead response time consistently under 30 seconds.
In real estate, the agent who responds first wins. Niyog AI made sure that agent is always me. I stopped worrying about missing leads and started focusing on closing them.
Rajesh Malhotra
Founder · Rajesh Properties, Mumbai
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